Conversant, Inc.
Jan 18, 2012
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ValueClick Media Launches Its Latest Industry Solution: GoVote

Reach 88 Percent of U.S. Online Registered Voters Across Display, Video, Mobile & Social Channels

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)-- ValueClick Media, a division of ValueClick, Inc. (Nasdaq: VCLK) today announced the launch of GoVote, its advertising solution tailored to meet the specific needs of political marketers during this crucial election year.

Powered by the scale and sophistication of ValueClick Media's traffic and proprietary data and targeting platforms, GoVote enables political advertisers to acquire and influence campaign donors, volunteers and voters, and gain valuable insights for future campaigns.

Target & Optimize Political Advertising Across 88 Percent of U.S. Online Registered Voters

Leveraging ValueClick's optimization engine, vast database of anonymous consumer profiles and online audience reach, GoVote enables political marketers to target and measure online campaigns across 88 percent of online registered voters and 92 million politically active Americans (Source: comScore Plan Metrix, U.S., Age 18+, November 2011).

GoVote's breadth of digital marketing solutions enables political marketers to build donor and volunteer lists, target and optimize campaigns by political party affiliation, congressional district and other politically relevant metrics, and deliver their message through display, video, mobile, and social media channels.

Through ValueClick Media's partnership with Vizu, GoVote also delivers real-time feedback to help political marketers assess their ad campaign's influence on voter intent. These insights give marketers the ability to adjust their messaging on-the-fly for maximum effect.

Direct Sales Presence Established in Washington, D.C.

To support GoVote, ValueClick recently established a direct sales force presence in Washington, D.C. with the hiring of Mark Failla. Mr. Failla is an online advertising veteran with political advertising sales experience. Prior to joining ValueClick Media, Mr. Failla was responsible for political and government sales at Advertising.com.

"With ValueClick Media's unparalleled combination of traffic, data, targeting, and services, GoVote is an immediate player in the digital political advertising space," said Mark Failla, director of Mid-Atlantic sales at ValueClick Media. "In addition to choosing a president this year, U.S. voters will decide on 435 congressional and 33 senate seats, eleven gubernatorial races, and many more state and local races. Political marketers are seeking more efficient and effective ways to deliver and optimize their messages to their constituents, and GoVote provides everything they need in this important election cycle."

For more information on GoVote, please contact Mark Failla at mfailla@valueclick.com or call 443-506-2039.

About ValueClick Media

Thirteen years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,500 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick's brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, the risk that legislation and governmental regulation could negatively impact the Company's performance, the effects of recent acquisitions on ValueClick's financial results, the potential inability to successfully operate or integrate Dotomi's business, including the potential inability to retain customers, key employees or vendors. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 28, 2011; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K.

ValueClick, Inc.
Gary J. Fuges, CFA
1-818-575-4677

Source: ValueClick, Inc.

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