64 Percent Of Marketers Plan to Increase Their Online Brand Advertising Spend In 2012*. ValueClick Media's 20/20 Brand Guarantee Promises Marketers Brand Lift or Money Back.
"As more brand dollars shift online, our 20/20 Brand Guarantee promises
brand advertisers that they will reach the right people, at the right
time and influence their decisions," said
Standard performance metrics don't tell the complete story for a
brand-focused campaign. Independent research proves ValueClick Media's
brand solutions are more than 2x as powerful in generating unaided
awareness and are successful in lifting purchase intent 4.2 times higher
than other leading networks, according to research from
Giving Brand Marketers What They Want
Delivering on the need for improved metrics and actual return on ad investment, ValueClick Media's 20/20 Brand Guarantee provides brand marketers perfect vision into online brand campaign performance from start to finish.
"ValueClick's commitment to driving superior results for brand
advertisers is evident in everything they do, from their proactive
optimization of campaigns, to their 20/20 Brand Lift Guarantee," said
ValueClick Media works with marketers to identify the best brand lift metric to measure their campaign, then optimizes the campaign to reach desired brand performance. If ValueClick Media cannot identify positive brand lift at the end of the campaign, based on a one-question Vizu survey, the advertiser will receive money back. The full Terms and Conditions for the 20/20 Brand Guarantee can be found at www.valueclickmedia.com/BrandGuarantee.
All ValueClick Media brand advertising campaigns offer peace of mind that advertisers will run on over 8,500 AdSafe monitored sites. As an added value, ValueClick Media will provide an AdSafe Viewability report as part of the company's comprehensive reporting suite.
"We are excited to provide our
Learn more about the ValueClick Media 20/20 Brand Guarantee, including complete Terms & Conditions here.
About ValueClick Media
ValueClick Media, a division of
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, and
the risk that legislation and governmental regulation could negatively
impact the Company's performance. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the
* Digiday and Vizu brand marketing survey, Nov/
Source: ValueClick Media
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